A growing share of Gen Z is choosing skilled trades over a traditional four-year degree — and the data backs up the trend. 77% of Americans say a college degree isn't required for success, trade college enrollment rose 16% between 2022 and 2023, and construction program enrollment spiked 23% in the same period.
A DEWALT study found that 68% of Gen Z workers are interested in trade careers, and Angi reports that 70% of young tradespeople feel financially confident in their career choice.
For small businesses hiring in the trades, this is good news: a larger, more motivated talent pool is entering the field than in recent years. The challenge is reaching them — Gen Z candidates respond to different recruiting channels and messaging than previous generations.
Businesses that adapt their recruiting approach for Gen Z tradespeople will have first pick of a growing, motivated talent pool.
Looking to fill a skilled trade role? Our flat-fee direct hire service can help you reach this next generation of tradespeople.
Philip Macken, President and CEO · 413-530-5970 · phil@mackenstaffing.com · East Longmeadow, MA